- Ad Wars of 2016 Campaign Erupt in a Changing TV Arena
- Governors Join in Creating Regional Pacts on Climate Change
- Ad War Breaks Out Between Jeb Bush and John Kasich
- John Kasich Super-PAC Borrows Trump-like Helicopter for New TV Ad
- Staffing Up: John Kasich's Super-PAC Hires Fred Davis as Media Strategist
- Mark Halperin and John Heilemann are joined by Democratic strategist Bob Shrum, Republican strategist Fred Davis and author Jon Meacham on "With All Due Respect."
- This episode of Bloomberg TV's "With All Due Respect" was shot at the Hollywood offices of Strategic Perception Inc.
- Mark Halperin and John Heilemann are joined by New Day for America's Fred Davis on "With All Due Respect."
- Why Fred Davis is going to miss John Kasich
- Outside GOP group goes in big for Shuster
- Pennsylvania ad: Kasich doesn't quit
- Pro-Kasich ad hints Trump, Cruz are 'crazy'
- Drones fly into the political ad wars
- O'Donnell taps Davis for ad magic
- Can McCain's Ads Win an Oscar?
- This new anti-Ted Cruz ad is creeptastic
- New Day for America: "Kelly's courage"
- John Kasich — remember him? — is on the rise in New Hampshire
- Kasich taps two veteran advisers for expected presidential campaign
- The Fix: This is the ad that won David Perdue the Georgia Senate nomination
- The Fix: Jon Huntsman to resign from Obama administration
- A tour of a political ad guru's viral hits for the GOP
- The Fix: McCain ad mentioned as the best negative ad to date in the 2010 cycle
- The Fix: The best ads we've seen so far in the 2010 midterms
- The Fix: Are Primaries A Good Thing?
- Race, Celebrity and the Presidential Campaign
- McCain Expands Campaign Media Team
- ONE Campaign Hits Airwaves
- Brand on the Run
- Super PAC supporting John Kasich runs Trump-inspired ad
- CBS Sunday Morning: 2010's Campaign Scare Tactics
- Washington Unplugged: G.O.P. Ad Maker Fred Davis Interviewed by Bill Plante
- Hot Ads of the Week: GOP Challengers Hitting Dems Hard
- Political Attack Ads Hit the Net
- Politics: Super PAC Contrasts Kasich With Trump in New Ad
- The GOP's Hottest Mad Man
- Best Viral Campaign Ads of 2010
- The Anti-Obama Campaign That Didn't Happen
- Halperin's Take: The Five Most Important People in American Politics Not Running for President
- For Kasich, New Hampshire Presence Is Paying Off
- The Problem With Illinois Politics? It's the Hair (Blagojevich's, That Is)
- As Economic Crisis Peaked, Tide Turned Against McCain
- McCain Team Scrambles to Rescript Show
- Kasich PAC Won't Go Negative in New TV Ad Despite South Carolina's Dirty Politics Reputation
- McCain Beefs Up Ad Roster for General Election
- California Governor's 'Backwards' Spot a Masterpiece
- Kasich super-PAC ad features "The Hug" — and Tim Allen.
- Kasich hires strategist known for provocative campaign ads.
- Kasich super PAC secures top adman Fred Davis ahead of possible '16 bid
- Fracking wars hit the silver screen with supporters' film "Truthland"
- CNN Reliable Sources: How political ads get inside your head
- CNN Politics Political Ticker: Pro-Huntsman effort launches website, offering 2012 clues
- John King with Fred Davis: Political ads to remember
- GOP's ad wizard faces 'demons,' supports 'nerds'
- GOP ad "guru" Fred Davis
- John King's Political Fact Check
- Exclusive — Colorado Senate Ad Compares Illegal Immigration to Exploding Toilet, D.C. Dysfunction to Proctology Exam
- Georgia's Senate Race Has the Best Ads of 2014 (So Far)
- Meet David Perdue — He Might Be Georgia's Next Senator
- David Perdue Portrays GOP Primary Opponents As Crying Babies In Campaign Ad
- California Senate: How Carly Fiorina Pulled Off Her Big "Upset" in the GOP Primary
- Georgia on my mind: Jim Galloway on the 2014 Georgia Senate race
- THE DAILY RUNDOWN: Mad Man — the makings of a good political ad
- THE DAILY RUNDOWN: SPI once again makes the Top Ten
- THE DAILY RUNDOWN: Nobody does viral ads better than Fred Davis
- FIRST READ: Top 10 TV ads
- CBS News, Political Hotsheet
Hot Ads of the Week: GOP Challengers Hitting Dems Hard
- Los Angeles Times, Top of the Ticket
As Obama hits the campaign trail, "Mourning in America" ad greets him, recalling the Reagan era
- The Washington Examiner
It's "Mourning in America"
- The Register-Guard
"Mourning in America" ad brilliantly taps Reagan magic
- Fox News, The O'Reilly Factor
Alabama Gubernatorial Candidate Tim James Defends Controversial 'Learn English' Ad
- Mobile Press-Registry
Breaking News: Gubernatorial candidate Tim James' ad ignites Alabama GOP primary
- Fox News Sean Hannity
Frank Luntz Focus Groups the "Language" Ad on Hannity
- The Washington Post
Morning Fix: The Boxer blimp, the Demon Sheep and Fred Davis
- Los Angeles Times
PolitiCal: Demon Sheep creator strikes again
- SF Weekly
The Snitch: Adman Behind 'Demon Sheep,' Boxer Blimp Has No Idea How He'll Top This
- Yahoo News
Bizarre attack ad heats up California Senate race
- National Review Online Weekend
Demon-Sheep Strategist Says More Ads to Come
The GOP Mastermind of Carly Fiorina's Demon-Sheep Ad
- Los Angeles Times
Fiorina's 'demon sheep' creator speaks
"Mourning in America"
The Tim James "Language" Spot
Carly Fiorina's Barbara Boxer Blimp Campaign
Carly Fiorina's Demon Sheep Campaign
5 Videos That Changed Washington
Demon sheep campaign ads, Mitch McConnell's smile, and more.
Michael J. Gaynor
March 27, 2016
Video still courtesy of YouTube
In YouTube's short life — the first video was posted to the website on April 23, 2005 — it has changed how we view media, and how we vote. Five videos in particular embody how uploading has reshaped Washington.
Mitch McConnell's Smile
Posted to YouTube before the 2014 midterms, "McConnell Working for Kentuckians" consisted of two minutes and 22 seconds of Senator Mitch McConnell wordlessly shaking hands, signing papers, and smiling vacantly. No voiceover, no "I approved this message." The footage turned out to be an offering for super-PACs and other friendly organizations to use in their own commercials without running afoul of campaign-spending rules that forbid directly coordinating with campaigns. "They created this weird loophole through the site," says David Karpf, assistant professor at George Washington University's School of Media and Public Affairs.
In 2010, another Senate candidate, Carly Fiorina of California, ran a YouTube-only attack ad featuring a creature with blood-red eyes stalking a herd of sheep. Though it made a dull point about the federal budget, the video garnered 120,000 views by the next day and New York magazine dubbed Fiorina an "internet genius." Ensuing attempts at digital edginess have been mixed: In 2011, GOP candidate Herman Cain's lo-fi video of his campaign manager smoking and rambling about politics drew only bewilderment.
Stephen Colbert at the White House Correspondents' Dinner
Before this comedian's devastating parody of the George W. Bush presidency at the 2006 dinner, more people had likely watched the "nerd prom" from a table in the Washington Hilton ballroom than on C-SPAN. But after the video was uploaded to the still-nascent YouTube — and viewed 2.7 million times in less than 48 hours — Colbert's cutting criticism and the President's smirks made stars of both the comic and the new medium.
Four months after Colbert's routine, Virginia senator George Allen, campaigning for reelection, used an obscure racial slur, "macaca," in describing an Indian-American volunteer for Allen's opponent, who was filming the appearance. The Washington Post ran a story, but when liberal bloggers posted the video, it "created a feedback loop," says Karpf. Allen lost his seat and an expected shot at the White House.
"Who Are You?"
In June of 2010, two young men with a camera approached Democratic representative Bob Etheridge of North Carolina on a DC sidewalk to ask, "Do you fully support the Obama agenda?" On YouTube, Etheridge was shown grappling with one of the interviewers and repeatedly demanding, "Who are you?" The young men, who told Etheridge the film was for "a project," were later identified as Republican strategists. The incident didn't help the besieged congressman, who lost his seat that fall.
Read the original story at Washingtonian.
This article appears in the April 2015 issue of Washingtonian.