- Ad Wars of 2016 Campaign Erupt in a Changing TV Arena
- Governors Join in Creating Regional Pacts on Climate Change
- Ad War Breaks Out Between Jeb Bush and John Kasich
- John Kasich Super-PAC Borrows Trump-like Helicopter for New TV Ad
- Staffing Up: John Kasich's Super-PAC Hires Fred Davis as Media Strategist
- Mark Halperin and John Heilemann are joined by Democratic strategist Bob Shrum, Republican strategist Fred Davis and author Jon Meacham on "With All Due Respect."
- This episode of Bloomberg TV's "With All Due Respect" was shot at the Hollywood offices of Strategic Perception Inc.
- Mark Halperin and John Heilemann are joined by New Day for America's Fred Davis on "With All Due Respect."
- Why Fred Davis is going to miss John Kasich
- Outside GOP group goes in big for Shuster
- Pennsylvania ad: Kasich doesn't quit
- Pro-Kasich ad hints Trump, Cruz are 'crazy'
- Drones fly into the political ad wars
- O'Donnell taps Davis for ad magic
- Can McCain's Ads Win an Oscar?
- This new anti-Ted Cruz ad is creeptastic
- New Day for America: "Kelly's courage"
- John Kasich — remember him? — is on the rise in New Hampshire
- Kasich taps two veteran advisers for expected presidential campaign
- The Fix: This is the ad that won David Perdue the Georgia Senate nomination
- The Fix: Jon Huntsman to resign from Obama administration
- A tour of a political ad guru's viral hits for the GOP
- The Fix: McCain ad mentioned as the best negative ad to date in the 2010 cycle
- The Fix: The best ads we've seen so far in the 2010 midterms
- The Fix: Are Primaries A Good Thing?
- Race, Celebrity and the Presidential Campaign
- McCain Expands Campaign Media Team
- ONE Campaign Hits Airwaves
- Brand on the Run
- Super PAC supporting John Kasich runs Trump-inspired ad
- CBS Sunday Morning: 2010's Campaign Scare Tactics
- Washington Unplugged: G.O.P. Ad Maker Fred Davis Interviewed by Bill Plante
- Hot Ads of the Week: GOP Challengers Hitting Dems Hard
- Political Attack Ads Hit the Net
- Politics: Super PAC Contrasts Kasich With Trump in New Ad
- The GOP's Hottest Mad Man
- Best Viral Campaign Ads of 2010
- The Anti-Obama Campaign That Didn't Happen
- Halperin's Take: The Five Most Important People in American Politics Not Running for President
- For Kasich, New Hampshire Presence Is Paying Off
- The Problem With Illinois Politics? It's the Hair (Blagojevich's, That Is)
- As Economic Crisis Peaked, Tide Turned Against McCain
- McCain Team Scrambles to Rescript Show
- Kasich PAC Won't Go Negative in New TV Ad Despite South Carolina's Dirty Politics Reputation
- McCain Beefs Up Ad Roster for General Election
- California Governor's 'Backwards' Spot a Masterpiece
- Kasich super-PAC ad features "The Hug" — and Tim Allen.
- Kasich hires strategist known for provocative campaign ads.
- Kasich super PAC secures top adman Fred Davis ahead of possible '16 bid
- Fracking wars hit the silver screen with supporters' film "Truthland"
- CNN Reliable Sources: How political ads get inside your head
- CNN Politics Political Ticker: Pro-Huntsman effort launches website, offering 2012 clues
- John King with Fred Davis: Political ads to remember
- GOP's ad wizard faces 'demons,' supports 'nerds'
- GOP ad "guru" Fred Davis
- John King's Political Fact Check
- Exclusive — Colorado Senate Ad Compares Illegal Immigration to Exploding Toilet, D.C. Dysfunction to Proctology Exam
- Georgia's Senate Race Has the Best Ads of 2014 (So Far)
- Meet David Perdue — He Might Be Georgia's Next Senator
- David Perdue Portrays GOP Primary Opponents As Crying Babies In Campaign Ad
- California Senate: How Carly Fiorina Pulled Off Her Big "Upset" in the GOP Primary
- Georgia on my mind: Jim Galloway on the 2014 Georgia Senate race
- THE DAILY RUNDOWN: Mad Man — the makings of a good political ad
- THE DAILY RUNDOWN: SPI once again makes the Top Ten
- THE DAILY RUNDOWN: Nobody does viral ads better than Fred Davis
- FIRST READ: Top 10 TV ads
- CBS News, Political Hotsheet
Hot Ads of the Week: GOP Challengers Hitting Dems Hard
- Los Angeles Times, Top of the Ticket
As Obama hits the campaign trail, "Mourning in America" ad greets him, recalling the Reagan era
- The Washington Examiner
It's "Mourning in America"
- The Register-Guard
"Mourning in America" ad brilliantly taps Reagan magic
- Fox News, The O'Reilly Factor
Alabama Gubernatorial Candidate Tim James Defends Controversial 'Learn English' Ad
- Mobile Press-Registry
Breaking News: Gubernatorial candidate Tim James' ad ignites Alabama GOP primary
- Fox News Sean Hannity
Frank Luntz Focus Groups the "Language" Ad on Hannity
- The Washington Post
Morning Fix: The Boxer blimp, the Demon Sheep and Fred Davis
- Los Angeles Times
PolitiCal: Demon Sheep creator strikes again
- SF Weekly
The Snitch: Adman Behind 'Demon Sheep,' Boxer Blimp Has No Idea How He'll Top This
- Yahoo News
Bizarre attack ad heats up California Senate race
- National Review Online Weekend
Demon-Sheep Strategist Says More Ads to Come
The GOP Mastermind of Carly Fiorina's Demon-Sheep Ad
- Los Angeles Times
Fiorina's 'demon sheep' creator speaks
"Mourning in America"
The Tim James "Language" Spot
Carly Fiorina's Barbara Boxer Blimp Campaign
Carly Fiorina's Demon Sheep Campaign
Demon-Sheep Strategist Says More Ads to Come
National Review Online Weekend — The Corner
February 4th, 2010
Carly Fiorina's demon-sheep video is a web sensation. Since it was posted on YouTube on Wednesday, it has generated over 110,000 views. In the ad, Fiorina attempts to shear former congressman Tom Campbell, a rival Republican running for U.S. Senate in California, as a "FCINO" — a fiscal conservative in name only. Today, Fiorina's other GOP primary opponent, state assemblyman Chuck DeVore, came out and said that his campaign will be a "demon-sheep-free zone." DeVore supporters also set up DemonSheep.org, a spoof website for the "Society for the Eradication of Demon Sheep from our Political Discourse."
The sheep shots, it seems, are just beginning.
On Twitter, "#demonsheep" has become a popular tag for posts, approaching the top of the social-networking site's trending topics overnight. One North Carolina conservative has created a Twitter account called "@demonsheep" that has already garnered 900-plus followers. Here are some of his Tweets:
— America does not torture. I do. For eternity.
— MSNBC is about to run my ad. It is one of the most evil channels on the devil box, and therefore my favorite.
— Demon breath gives me trouble with the ladies. I wonder if nibbling on @JimDeMint would help.
Journalists on Twitter are getting demon-sheep fever, too:
@jimgeraghty: If Obama can vanquish the #demonsheep, he's earned that Nobel.
@DavidCornDC: Market tanks, blizzard descends, #demonsheep run wild. Book of Revelations?
@andylevy: Why won't Tom Campbell produce his birth certificate to prove that he is not a #demonsheep?
The Campbell campaign was not amused. They sent out a letter to supporters on Wednesday night saying that "Tom's looking forward to a mature and substantive debate on serious issues, not silly antics," and that "Carly's ad likens fiscal conservatives to sheep, and Tom to a demon sheep, without mentioning a single federal issue or proposing a single solution to America's economic woes. Seriously." The Democratic Senatorial Campaign Committee, however, loved it, and launched a petition to "tell Carly Fiorina to make more videos, preferably featuring farm animals."
So will Team Carly unleash Chuck DeVore, demon rooster, next? Julie Soderlund, a senior aide to Ms. Fiorina, tells National Review Online that it's not out of the question. "If you thought this was interesting, just wait, there is more to come," she says.
The campaign, Soderlund says, never expected this kind of response to the video. "It has taken on a life of its own. We produced it with the intent of breaking through the clutter, but it has exceeded our expectations. It seems to be everywhere online. Some people call it the best ad ever, some say it is the worst, but everyone is talking about it."
"We wanted to do something catchy and, frankly, controversial," Soderlund says. "We kept thinking about how we can make news while also getting out our message. When Tom Campbell flipped from the governor's race to the Senate race, he made a big show of being a fiscal conservative when he's really the exact opposite, when you look at his record. We see this kind of ad as a creative reaction to communicate that message with voters, so we decided to move forward and produce it."