Strategic Perception, Inc.

ONE Campaign Hits Airwaves

ED O'KEEFE
Published December 12, 2007

The ONE Campaign is spending $1.8 million on ad buys in Iowa, New Hampshire, and on national cable stations in an effort to get presidential candidates talking about poverty.

The ad campaign starts today and continues through next Thursday. It will be the group's main ad buy of the primary season, according to the group. ONE will also run newspapers ads in Iowa and New Hampshire related to the TV campaign.

The 30-second spot is produced by Fred Davis of Strategic Perception, which has produced ads for Arnold Schwarzenegger, Sonny Perdue, and the Bush-Cheney 2004 campaign.

"One voice can make a difference," the ad's announcer says. "But one plus one plus one is impossible to ignore. Join us to plead as one. To heal and bring hope to the world. Ask each presidential candidate if they're on the record fighting poverty and disease."

Separately, ONE has posted an online-only video of the presidential candidates praising the group for its efforts.