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- John Kasich Super-PAC Borrows Trump-like Helicopter for New TV Ad
- Staffing Up: John Kasich's Super-PAC Hires Fred Davis as Media Strategist
- Mark Halperin and John Heilemann are joined by Democratic strategist Bob Shrum, Republican strategist Fred Davis and author Jon Meacham on "With All Due Respect."
- This episode of Bloomberg TV's "With All Due Respect" was shot at the Hollywood offices of Strategic Perception Inc.
- Mark Halperin and John Heilemann are joined by New Day for America's Fred Davis on "With All Due Respect."
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- The Fix: McCain ad mentioned as the best negative ad to date in the 2010 cycle
- The Fix: The best ads we've seen so far in the 2010 midterms
- The Fix: Are Primaries A Good Thing?
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- McCain Expands Campaign Media Team
- ONE Campaign Hits Airwaves
- Brand on the Run
- Super PAC supporting John Kasich runs Trump-inspired ad
- CBS Sunday Morning: 2010's Campaign Scare Tactics
- Washington Unplugged: G.O.P. Ad Maker Fred Davis Interviewed by Bill Plante
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- Halperin's Take: The Five Most Important People in American Politics Not Running for President
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- McCain Beefs Up Ad Roster for General Election
- California Governor's 'Backwards' Spot a Masterpiece
- Kasich super-PAC ad features "The Hug" — and Tim Allen.
- Kasich hires strategist known for provocative campaign ads.
- Kasich super PAC secures top adman Fred Davis ahead of possible '16 bid
- Fracking wars hit the silver screen with supporters' film "Truthland"
- CNN Reliable Sources: How political ads get inside your head
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As Obama hits the campaign trail, "Mourning in America" ad greets him, recalling the Reagan era
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It's "Mourning in America"
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Morning Fix: The Boxer blimp, the Demon Sheep and Fred Davis
- Los Angeles Times
PolitiCal: Demon Sheep creator strikes again
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Carly Fiorina's Barbara Boxer Blimp Campaign
Carly Fiorina's Demon Sheep Campaign
PolitiCal: Demon Sheep creator strikes again
Mark Z. Barabak
March 13, 2010
The ad man who brought us Demon Sheep -- along with King Rat and other strange political fauna -- is back with another outlandish production.
Call it Fred’s Zeppelin.
Actually, it’s Barbara Boxer -- blown up and distended to grotesque proportion -- floating malevolently over a travel-scape of California: vineyards, palm trees, sandy beaches, Victorian homes, the Golden Gate Bridge.
The ad for GOP Senate hopeful Carly Fiorina features plenty of creator Fred Davis’ trademark humor, from the ominous opening scene, which portrays the U.S. Capitol as something out of Alfred Hitchcock’s “The Birds,” to the finale, in which a pin-pricked Boxer sinks ignominiously into the sea.
But there’s also plenty of venom packed into the seven-minute web spot. “A problem-solver…a problem-causer,” goes one compare-and-contrast between Fiorina and the Democratic incumbent. You can guess who is who, and which is which.
Subtle it’s not. “One who is calm and confident,” the narrator goes on, as the scene flashes on a cheery Fiorina. “Or one who is…well, not so much.” At that, fingernails drag across a chalkboard. Ouch!
Much of the ad consists of a glowing and, it should be said, highly selective portrayal of Fiorina’s business career, including her tenure as chief executive at Hewlett-Packard. You won’t hear anything about her firing by the HP board in 2005, or the precipitous decline in the company’s stock during her rocky time at the helm.
Boxer and her fellow Democrats will fill in that gap, one can be sure.
The ad is set for its unveiling Saturday at the state GOP convention in San Jose, where Fiorina is a featured luncheon speaker.
If nothing else, it ensures there will be a few laughs en route to what promises to be a fierce and ugly fall campaign, whomever the Republicans put up against the pugnacious Boxer in November. Also running on the GOP side are former Rep. Tom Campbell and Irvine Assemblyman Chuck Devore.