Strategic Perception, Inc.

2010's Campaign Scare Tactics

CBS Sunday Morning
October 31, 2010 9:33 AM

Bob Schieffer comments on how the 2010 midterm campaign's cost for TV commercials will run a record $3 billion and meets Fred Davis, the man behind the demon sheep, the Barbara Boxer balloon, and the Christine O'Donnell "I'm not a witch" ads.

See it on the CBS News web site.