- Ad Wars of 2016 Campaign Erupt in a Changing TV Arena
- Governors Join in Creating Regional Pacts on Climate Change
- Ad War Breaks Out Between Jeb Bush and John Kasich
- John Kasich Super-PAC Borrows Trump-like Helicopter for New TV Ad
- Staffing Up: John Kasich's Super-PAC Hires Fred Davis as Media Strategist
- Mark Halperin and John Heilemann are joined by Democratic strategist Bob Shrum, Republican strategist Fred Davis and author Jon Meacham on "With All Due Respect."
- This episode of Bloomberg TV's "With All Due Respect" was shot at the Hollywood offices of Strategic Perception Inc.
- Mark Halperin and John Heilemann are joined by New Day for America's Fred Davis on "With All Due Respect."
- Why Fred Davis is going to miss John Kasich
- Outside GOP group goes in big for Shuster
- Pennsylvania ad: Kasich doesn't quit
- Pro-Kasich ad hints Trump, Cruz are 'crazy'
- Drones fly into the political ad wars
- O'Donnell taps Davis for ad magic
- Can McCain's Ads Win an Oscar?
- This new anti-Ted Cruz ad is creeptastic
- New Day for America: "Kelly's courage"
- John Kasich — remember him? — is on the rise in New Hampshire
- Kasich taps two veteran advisers for expected presidential campaign
- The Fix: This is the ad that won David Perdue the Georgia Senate nomination
- The Fix: Jon Huntsman to resign from Obama administration
- A tour of a political ad guru's viral hits for the GOP
- The Fix: McCain ad mentioned as the best negative ad to date in the 2010 cycle
- The Fix: The best ads we've seen so far in the 2010 midterms
- The Fix: Are Primaries A Good Thing?
- Race, Celebrity and the Presidential Campaign
- McCain Expands Campaign Media Team
- ONE Campaign Hits Airwaves
- Brand on the Run
- Super PAC supporting John Kasich runs Trump-inspired ad
- CBS Sunday Morning: 2010's Campaign Scare Tactics
- Washington Unplugged: G.O.P. Ad Maker Fred Davis Interviewed by Bill Plante
- Hot Ads of the Week: GOP Challengers Hitting Dems Hard
- Political Attack Ads Hit the Net
- Politics: Super PAC Contrasts Kasich With Trump in New Ad
- The GOP's Hottest Mad Man
- Best Viral Campaign Ads of 2010
- The Anti-Obama Campaign That Didn't Happen
- Halperin's Take: The Five Most Important People in American Politics Not Running for President
- For Kasich, New Hampshire Presence Is Paying Off
- The Problem With Illinois Politics? It's the Hair (Blagojevich's, That Is)
- As Economic Crisis Peaked, Tide Turned Against McCain
- McCain Team Scrambles to Rescript Show
- Kasich PAC Won't Go Negative in New TV Ad Despite South Carolina's Dirty Politics Reputation
- McCain Beefs Up Ad Roster for General Election
- California Governor's 'Backwards' Spot a Masterpiece
- Kasich super-PAC ad features "The Hug" — and Tim Allen.
- Kasich hires strategist known for provocative campaign ads.
- Kasich super PAC secures top adman Fred Davis ahead of possible '16 bid
- Fracking wars hit the silver screen with supporters' film "Truthland"
- CNN Reliable Sources: How political ads get inside your head
- CNN Politics Political Ticker: Pro-Huntsman effort launches website, offering 2012 clues
- John King with Fred Davis: Political ads to remember
- GOP's ad wizard faces 'demons,' supports 'nerds'
- GOP ad "guru" Fred Davis
- John King's Political Fact Check
- Exclusive — Colorado Senate Ad Compares Illegal Immigration to Exploding Toilet, D.C. Dysfunction to Proctology Exam
- Georgia's Senate Race Has the Best Ads of 2014 (So Far)
- Meet David Perdue — He Might Be Georgia's Next Senator
- David Perdue Portrays GOP Primary Opponents As Crying Babies In Campaign Ad
- California Senate: How Carly Fiorina Pulled Off Her Big "Upset" in the GOP Primary
- Georgia on my mind: Jim Galloway on the 2014 Georgia Senate race
- THE DAILY RUNDOWN: Mad Man — the makings of a good political ad
- THE DAILY RUNDOWN: SPI once again makes the Top Ten
- THE DAILY RUNDOWN: Nobody does viral ads better than Fred Davis
- FIRST READ: Top 10 TV ads
- CBS News, Political Hotsheet
Hot Ads of the Week: GOP Challengers Hitting Dems Hard
- Los Angeles Times, Top of the Ticket
As Obama hits the campaign trail, "Mourning in America" ad greets him, recalling the Reagan era
- The Washington Examiner
It's "Mourning in America"
- The Register-Guard
"Mourning in America" ad brilliantly taps Reagan magic
- Fox News, The O'Reilly Factor
Alabama Gubernatorial Candidate Tim James Defends Controversial 'Learn English' Ad
- Mobile Press-Registry
Breaking News: Gubernatorial candidate Tim James' ad ignites Alabama GOP primary
- Fox News Sean Hannity
Frank Luntz Focus Groups the "Language" Ad on Hannity
- The Washington Post
Morning Fix: The Boxer blimp, the Demon Sheep and Fred Davis
- Los Angeles Times
PolitiCal: Demon Sheep creator strikes again
- SF Weekly
The Snitch: Adman Behind 'Demon Sheep,' Boxer Blimp Has No Idea How He'll Top This
- Yahoo News
Bizarre attack ad heats up California Senate race
- National Review Online Weekend
Demon-Sheep Strategist Says More Ads to Come
The GOP Mastermind of Carly Fiorina's Demon-Sheep Ad
- Los Angeles Times
Fiorina's 'demon sheep' creator speaks
"Mourning in America"
The Tim James "Language" Spot
Carly Fiorina's Barbara Boxer Blimp Campaign
Carly Fiorina's Demon Sheep Campaign
Ad Wars of 2016 Campaign Erupt in a Changing TV Arena
THE NEW YORK TIMES
JANUARY 7, 2016
Senator Ted Cruz at a campaign event at Dordt College in Sioux Center, Iowa, on Tuesday.
Eric Thayer for The New York Times
On WMUR, the dominant television station in Manchester, N.H., about 25 percent of commercial time is being eaten up by presidential campaign ads. Already this week, the candidates and their allies have fired off a dozen new commercials, a third of them negative, in Iowa and New Hampshire markets.
The "super PAC" supporting Senator Marco Rubio of Florida unleashed multiple advertisements blasting Gov. Chris Christie of New Jersey and his record. The super PAC backing Senator Ted Cruz of Texas portrayed Mr. Rubio as unfit for the presidency. And the outside group supporting Jeb Bush ripped into Mr. Rubio's Senate attendance record in one ad and favorably contrasted Mr. Bush's accomplishments with those of Mr. Christie and Gov. John Kasich of Ohio in another.
The ad wars of the 2016 election are at hand.
"We're getting down to the firing-squad part of the campaign," said Larry McCarthy, the strategist making ads for Right to Rise, the super PAC supporting Mr. Bush. "It's like the end of the Quentin Tarantino movie, where everyone is shooting everyone else."
It is also a huge bet that television advertisements will remain a crucial, even decisive, political battlefield when signs increasingly suggest otherwise. Candidates and their allies spent nearly $100 million on political advertising last year, including $72 million in Iowa and New Hampshire alone, Kantar Media/CMAG estimated. Much of that was spent by candidates promoting themselves, not attacking their rivals. Yet the biggest spenders reaped only scant improvement in the polls.
Now, with three and a half weeks until the Iowa caucuses, presidential campaigns that spent much of 2015 wooing donors and amassing large amounts of money are spending that money hand over fist, feverishly vying to buy time during every popular show from morning to late-night TV. From Sunday to Thursday alone, according to Kantar, candidates and their allies in both parties spent an estimated $5.9 million on television ads — roughly a third of what was spent in the 2012 Republican race from the beginning of 2011 through the Iowa caucuses. And much more of it now is going toward attempts to take down their rivals.
Turning nasty has grave risks, though, perhaps even more so this cycle, given the more than a dozen candidates in both parties fighting for airtime and attention.
"If you attack somebody else, their support leaves, but it doesn't necessarily move to you," said Tad Devine, the longtime Democratic strategist overseeing ad creation for Senator Bernie Sanders of Vermont. "It can be a very dangerous maneuver."
Few campaigns dared to risk that blowback effect in 2015, though there was another reason to shy from mudslinging: The likeliest target of negative ads, the front-runner, was Donald J. Trump, who showed himself more than willing to go after those who provoked him, often in humiliating terms.
Senator Marco Rubio at a campaign event in Marshalltown, Iowa, on Wednesday.
Max Whittaker for The New York Times
Even now, few Republicans have directly attacked Mr. Trump in television ads. Mr. Bush and Mr. Kasich, the most prominent exceptions, have little to lose, given their standing in the polls.
Yet it is Mr. Trump, with his ability to generate perhaps hundreds of millions of dollars of free television time in the form of news coverage, to whom many political ad makers attribute the growing doubts about the power of political advertising.
For one thing, the shock value of the average blunt, starkly graphic television commercial is diminished when the news show it interrupts covers an even more shocking pronouncement.
"Television ads run on TV, and Donald Trump is a TV phenomenon," said Fred Davis, the Republican strategist making ads for New Day for America, the super PAC supporting Mr. Kasich. "He would say things that were so much more outrageous than what anyone would ever put in a paid ad."
Gov. Chris Christie of New Jersey greeting a supporter on Dec. 30 before speaking at Legends American Grill in Marshalltown, Iowa.
Brian Powers/The Des Moines Register, via Associated Press
Mr. Trump's presence has also generated previously unheard-of ratings for the Republican presidential debates, turning political coverage into must-see television and giving people who might have been loosely familiar with the campaign a real-time feel for it. As a result, commercials that once offered a prime tool for candidates to inform and persuade are proving less useful at either.
"Ads might be playing a lot less dominant role than they had in the past, partly because more people are getting their info from debates," said Mr. McCarthy, of Right to Rise.
It has not helped that the crowded field of candidates has been saying many of the same things.
In New Hampshire, Right to Rise, New Day for America and America Leads, the super PAC supporting Mr. Christie, combined to spend an estimated $26.4 million in 2015, more than two-thirds of the total spent on television by all Republican candidates and their allies in the state, according to Kantar. Each produced at least one ad focused on terrorism, with fearsome shots of Islamic State terrorists.
"You have to do stuff that others aren't doing at the same time," said Mr. Davis, of New Day for America. "The ones that are the most effective are when everyone is doing ISIS and you switch to Trump's a hippopotamus," he added, referring to his group's advertisement likening Mr. Trump to the large mammal.
Read the original story at The New York Times.