The ONE Campaign
is spending $1.8 million on ad buys in Iowa, New Hampshire, and on
national cable stations in an effort to get presidential candidates
talking about poverty.
The ad campaign starts today and continues through next Thursday. It
will be the group's main ad buy of the primary season, according to the
group. ONE will also run newspapers ads in Iowa and New Hampshire
related to the TV campaign.
The 30-second spot is produced by Fred Davis of Strategic Perception, which has produced ads for Arnold Schwarzenegger, Sonny Perdue, and the Bush-Cheney 2004 campaign.
"One voice can make a difference," the ad's announcer says. "But one
plus one plus one is impossible to ignore. Join us to plead as one. To
heal and bring hope to the world. Ask each presidential candidate if
they're on the record fighting poverty and disease."
Separately, ONE has posted an online-only video of the presidential candidates praising the group for its efforts:
