Strategic Perception Inc.

Unusual thoughts that win

Richard Shelby -- He went to Washington to work. ::: Davis is extremely well-regarded in Republican circles. -- Chris Cillizza, The Washington Post
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New Day for America PAC supporting John Kasich for President -- The son of a mailman is for us. ::: It’s easily the best ad of the early presidential season so far ... -- Matt Bai, National Political Columnist, Yahoo News
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John Kennedy, Louisiana State Treasurer -- He’s not a part of the club. Just doing his job the best he can. ::: That is the simplest, clearest, honest and most professional political ad I have ever seen. Thanks again for all you do for our state. -- Louisiana Voter
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David Perdue -- The outsider sailed to victory in what was predicted to be one of the closest races in the country. ::: In an age in which political ads never really stop and fast-forwarding through commercials is all the rage, making commercials that stand out is the coin of the realm. This one did it. -- Chris Cillizza, The Washington Post
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John McCain -- Using your opponent’s strengths against them. ::: The ad maker was Fred Davis, who has a penchant for the provocative. -- First Read - NBC News
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Jeff Flake -- Tough year, tough primary, tough general, solid victory. ::: There are few ad men in the world of politics who are better at getting free publicity than Republican strategist Fred Davis. -- LA Times
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Rick Snyder -- One tough nerd went from nowhere to Governor. ::: Davis has no trouble standing out as a Republican admaker in Hollywood, willing to do what he must to win. -- Time Magazine
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Ryan Zinke -- U.S. Navy SEAL Commander heads to Congress. ::: Fred Davis is probably the most creative and well known political ad men in the country. His ads get played on cable news shows. His ads go viral on YouTube. And he's done it by sort of breaking the boundaries of what political advertising has been. -- Time Magazine
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Bill Haslam -- Only Tennessee governor to ever win re-election by such a large margin and carry all 95 counties. ::: ... a creative genius who’s brand of political advertising always gets noticed. -- Polioptics
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Ben Sasse -- From an unknowndown 40, to U.S. Senator. Obamacare's Nebraska Nemesis. ::: Fred Davis' work can be controversial, but many of his candidates get elected. -- National Journal
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Steve King -- Every liberal’s favorite nemesis. ::: In the past two election cycles, no candidate in Iowa has run better TV ads than Steve King. -- The Iowa Republican
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Jim Inhofe -- From 15 down to 15 up in 60 days. ::: Fred Davis is the most creative person in the business – period. -- Mark McKinnon
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John Cornyn -- Left no doubt who was the Lone Star in Texas. ::: What Michael Jackson was to music videos, Fred Davis is to political videos. -- Lt. Governor of Michigan, Brian Calley
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Chuck Grassley -- Set impossible goal of 70%; rode his lawn mower to 70.1%. ::: Davis' ideas are extraordinarily unique and creative. -- Public Opinion Strategies
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Sonny Perdue -- First Republican governor in Georgia since Reconstruction. ::: A pioneering imagemaker in modern politics, Davis injects Hollywood glamour, and a dose of the bizarre, into the staid, paint-by-numbers formula of campaign advertisements. His ads are unforgettable. His candidates win races. So many politicians seek his services that he has to turn away business. -- The Washington Post
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Unusual thoughts that win
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