“Many just call him lyin’ Ted,” begins a campaign ad from pro-John Kasich Super PAC New Day for America. At this point it’s a typical attack ad setup: photo of Ted Cruz, some quoted onscreen text. Simple, as simple as Nose, the ad’s title.

But then, Cruz’s nose begins to grow. Ok, you think to yourself, it’s a Pinocchio ad, also pretty normal. But then, the nose continues to grow, wrapping itself around the Cruz’s neck, again and again. It’s as if Disney’s vision was reinterpreted by the creators of the film Anaconda. Words continue to be spoken, but you hear nothing, transfixed by the growing coils around Ted Cruz’s neck.

“When will it end?” you ask yourself.

“What mind creates such a thing?” you wonder.

The answer clarifies. It is the mind of Fred Davis, the creator of one of the most iconically bizarre campaign ads ever, Demon Sheep.

Watch it below:

Attack ads are one of the great vestiges of American political campaigns, and thanks to YouTube, they are forever seared onto the brain of the Internet.

Let’s set the stage: The year is 2010. Justin Bieber had swoopy bangs. Carly Fiorina is best known for her six year stint as CEO of Hewlett-Packard. The GOP has set its sights on Barbara Boxer‘s U.S. Senate seat, and Fiorina is battling former congressman Tom Campbell for the Republican nomination. In the heat of the campaign, Fiorina brings in political advertiser Fred Davis to create an ad attacking Campbell, and he delivers this:

Coming in at a little less than three and a half minutes, the ad is hilarious. It takes the concept of a wolf in sheep’s clothing and just runs with it, portraying Campbell as what can only be described as a demon sheep. The voice over is a mixture of passive aggressive call-outs and weird familiarity. For those of you who haven’t seen it and can’t bring yourselves to watch the entire thing, just soldier through the last minute and a half.

The 2016 campaign has been anything but dull. Still, I don’t think throwing the demon sheep back in the mix would hurt at all.

Read the original story at AdWeek.