The super PAC supporting John Kasich’s presidential candidacy, New Day for America, has released a new ad designed to draw a direct contrast with Republican frontrunner, billionaire businessman Donald Trump.

The ad, called “Momentum,” opens on a helicopter that conjures the image of Trump’s helicopter, and an announcer’s voiceover initially seems to list characteristics that describe Trump. It says, “He’s turned red ink to black. Shattered expectations. Experience. Success.”

The ad goes on to say that he’s “blunt” and “direct,” and “not part of the tired system,” and as the announcer says that he’s “done great things – not for himself, but for us,” the achievements Kasich touts on the campaign trail appear on screen, like the number of jobs he’s created, balancing the budget, his time in Congress, and the tax cuts he’s enacted.

Here’s the ad:

Bloomberg first reported the ad, which was produced by veteran political ad man Fred Davis. He’s known for spots like Celebrity, which mocked then-candidate Barack Obama in 2008, as well as for one of the weirder ads produced in recent years, Demon Sheep, for Carly Fiorina in 2010, who was at the time running for California Democratic Sen. Barbara Boxer’s senate seat.

The super PAC characterized the buy as “substantial” and said it’s‎ running the ad from Sept. 22-Oct. 12 on New Hampshire broadcast and cable TV. This ad, its fifth in New Hampshire, brings the group’s spending on New Hampshire airwaves to $5.7 million.

Though Kasich delivered a solid, if not flashy, performance in CNN’s marathon three-hour debate Wednesday, he’s still struggling to find his footing in a crowded GOP field dominated by Trump. At a luncheon in Southern California last week, he acknowledged that he is “still largely unknown nationally.”

And although he didn’t mention Trump by name, his prescription for leadership may have been a subtle jab at Trump. “You know what’s really important when you’re a leader?” Kasich said, as audience members munched on salads. “Tone. You know, it’s not like stridency and anger and you’ve got to be cool. You’ve got to be cool as a cucumber when you are a leader. You get too worked up, people begin to worry about your judgment.”

Read the original story at CBS News.

Bob Schieffer comments on how the 2010 midterm campaign’s cost for TV commercials will run a record $3 billion and meets Fred Davis, the man behind the demon sheep, the Barbara Boxer balloon, and the Christine O’Donnell “I’m not a witch” ads.

See it on the CBS News web site.

Bill Plante interviews the chairman of Strategic Perception, Inc., a Republican media firm in Hollywood, Calif. that is responsible for some of this election season’s most popular ads.

See it on the CBS News web site.

Welcome back to Hot Ads of the Week. The ads keep coming and more and more Republican challengers are hitting hard at the Democrats for the economy, health care, and in one particularly interesting ad, for just about everything. (Read the entire story.)

Mourning in America

Number five brings us back to the Reagan years. This minute long ad running on cable is from a group called “Citizens for the Republic” which is run by some former Ronald Reagan staffers.

The ad plays off of Reagan’s classic “Morning Again in America” ad which was very positive about where things were after his first term in office.

This ad is the complete opposite in tone, with a similar slow powerful narration, slamming President Obama for failure and a weakened country, instilling fear and anger instead of hope and inspiration.

The ad though is a near complete mirror in image, including references to people working and couples getting married. The imagery of the new ad includes families with young children at a funeral and many pictures of babies and young kids waving flags. Besides the different spelling, from “Morning” to “Mourning,” the new ad makes other changes to the sentiments first played 26 years ago:

The 1984 Ad: “Today more men and women will go to work than ever before in our country’s history.”
The 2010 Ad: “Today, 15 million men and women won’t have the opportunity to go to work.”

The 1984 Ad: “Under the leadership of President Reagan, our country is prouder, and stronger, and better.”
The 2010 Ad: “Under the leadership of President Obama, our country is fading, and weaker, and worse off. His policies were a grand experiment — policies that failed.”

The new ad ends with: “This November let’s choose a smaller, more caring government … one that remembers us.”

Welcome back to Hot Ads of the Week. The ads keep coming and more and more Republican challengers are hitting hard at the Democrats for the economy, health care, and in one particularly interesting ad, for just about everything. (Read the entire story.)

Mourning in America

Number five brings us back to the Reagan years. This minute long ad running on cable is from a group called “Citizens for the Republic” which is run by some former Ronald Reagan staffers.

The ad plays off of Reagan’s classic “Morning Again in America” ad which was very positive about where things were after his first term in office.

This ad is the complete opposite in tone, with a similar slow powerful narration, slamming President Obama for failure and a weakened country, instilling fear and anger instead of hope and inspiration.

The ad though is a near complete mirror in image, including references to people working and couples getting married. The imagery of the new ad includes families with young children at a funeral and many pictures of babies and young kids waving flags. Besides the different spelling, from “Morning” to “Mourning,” the new ad makes other changes to the sentiments first played 26 years ago:

The 1984 Ad: “Today more men and women will go to work than ever before in our country’s history.”
The 2010 Ad: “Today, 15 million men and women won’t have the opportunity to go to work.”

The 1984 Ad: “Under the leadership of President Reagan, our country is prouder, and stronger, and better.”
The 2010 Ad: “Under the leadership of President Obama, our country is fading, and weaker, and worse off. His policies were a grand experiment — policies that failed.”

The new ad ends with: “This November let’s choose a smaller, more caring government … one that remembers us.”

Although Election Day is more than seven months away, in many parts of the U.S., the campaign is in full roar. As Bill Whitaker reports, some candidates are making new use of the Internet to score points.

Wath this video at CBS NEWS.