Sen. Ted Cruz’s (R-TX) nose grows so long from “lyin'” that it wraps around his neck in a new ad released Thursday by a super PAC supporting Ohio Gov. John Kasich (R).

The 30-second TV spot from New Day for America, dubbed “Nose,” catalogues controversies that have followed the Republican senator’s presidential campaign and borrows the “Lyin’ Ted” nickname that frontrunner Donald Trump has thrust on his rival.

“Many just call him, ‘Lyin’ Ted,'” the ad begins, as a truly uncanny digital rendering of Cruz’s nose begins to sprout out of his face. Cruz’s growing nose makes a U-turn around his head and wraps several times around his neck throughout the ad.

“Lied about Ben Carson to steal a win in Iowa,” a voiceover continues, making reference to the Cruz campaign disseminating a false report that Carson was leaving the campaign trail on the night of the Iowa caucuses.

“Lies about being the best for the GOP, when polls show he can’t even beat Hillary Clinton,” the ad goes on. “His TV ad about John Kasich? Lie. Stations pulled it off the air.”

The ad finishes with the line, “If Ted Cruz’s mouth is moving, he’s lying.”

The bizarre spot is the work of Fred Davis, the ad maker behind the infamous “Demon Sheep” ad for Carly Fiorina’s failed 2010 U.S. Senate campaign in California, the Washington Post reported.

According to New Day, the ad is part of a $500,000 statewide buy across Wisconsin, where Cruz and Trump are closely matched ahead of the state’s April 5 primary. Cruz leads Trump in the Badger State by four points, according to TPM’s PollTracker Average.

Watch the spot below, but be warned that you can’t un-see it:

Read the original story at Talking Points Memo.